Affiliate Program Selection
You, as the professional affiliate marketer, are free to choose whatever affiliate program you wish to join and market. In other words, you essentially choose which products and/or services you’ll be promoting (through your blog, web site, ezine, advertisements, etc.). It is not a light decision, since your income is very much affected by how well you match your total “offer” to your “audience” or “market.” netsolution That, however, is essentially your job and is part of what you as the professional affiliate marketer is compensated richly for.
In many cases, what affiliate programs you do choose is usually determined by your preexisting markets and audiences, For example, if you already run a gardening blog, then obviously the programs you would seek out would be gardening related or ones that you’ve determined would be of interest to the audience demographic your gardening site attracts.
If you are approaching this affiliate marketing business as a pure marketer, however, where the decision on how to market a product or service would be highly dependent on what it is you actually select to promote, how you select an affiliate program can be based on many different factors.
Some professional affiliate marketers, for example, choose programs based on commission size (high payouts per sale) or market size. These are business decisions you have to make, again, part of what you’re getting paid for. Here are some suggestions for beginners, however, that may help you get started.
Choose products/services you are personally interested in. If you are interested in gardening or golf, for example, then focus on products/services specifically for those markets. The plain simple truth of it is that it is much harder to promote a product or service that you really couldn’t care less about.
Choose products/services that do not embarrass you and that you are comfortable having your friends and family associate with you. For example, even though it’s quite lucrative, some professional affiliate marketers are unable to promote dating sites and services for reasons of embarrassment and discomfort.
Choose products/services you are already familiar with and fully understand. Even if you are not all that interested in automobiles or travel, for instance, you may already know more than enough about the products and services in those particular markets that you can actually sell in those market niches.
Select affiliate programs that provide you with the best sales support. This only comes up from prior research, of course, but it’s something you must do anyway. The sales support referred to here are things like training, advertising material and resources, extensive product information, etc. Obviously, the more tools they give you to sell with, the better your chances.